PELFORTH / LA GUINGUETTE
Project typeBrand Experience
LocationTouring, France: Braderie de Lille, Transat Jacques Vabre, Fête de L’Huma, Fêtes de Douarnenez...
Size100 to 500 sqm
DescriptionWinning over new audiences and building closeness with the customer through a festive, nomadic guinguette concept. An experience designed to bring the northern traditions of the Pelforth brand to life while discovering the iconic taste of its products in a warm setting.
Our roleConsulting and design of a platform adaptable across 360°.
Art direction, set design and creation of the activations, visual identity and signage design.
Structural build, fit-out, technical management, operational logistics and on-site operations.
The great mash-up.
A modular themed space of 100 to 500 sqm at the heart of major gatherings, designed to celebrate sharing and authenticity. The village is organised around a central bar and comes alive through an act performed by the “Garçons Brasseurs” troupe. This immersive set-up combines beer-tasting initiations, tastings at the bar, traditional games from the north, live music, brass bands and DJ sets to pace the experience.
