DESPERADOS / THE WILD SIDE OF FUN
Project typeSeminar
LocationParis, France
Size50 pax
2 days
DescriptionBringing international marketing leads together around the Desperados DNA through an event with a bold creative stance that subverts the classic seminar playbook.
Our roleVenue scouting.
Logistics management and festive transfer coordination.
Graphic content creation.
Concept, art direction, set design, production and stage management for workshops, entertainment and evening events.
Break out. Go wild.
An immersive arrival staged as an urban infiltration. Led down an alleyway facing a garage, participants find "Most Wanted" posters bearing their own faces on the shopfront, validating their right to enter. Performers in Desperados colours then usher them into a raw warehouse housing a plenary with an unapologetically punk aesthetic. As the speeches end, an artist takes the stage and tears down a section of wall live to reveal a hidden space dedicated to creative workshops.
The city as territory.
The experience continues aboard a party bus in the brand's colours, projecting the Desperados logo onto the façades of the capital's landmarks. The transfer takes guests to Les Frigos, the legendary stronghold of Parisian alternative art and street art, taken over in full for the occasion.
