BRASSEURS DE FRANCE / SIA
Project typeExhibition Stand
LocationParis, France
Size375 sqm
9 days
DescriptionShowcasing the craftsmanship of the French brewing industry through an eco-conscious, planted space. An immersive journey designed to guide visitors from agricultural raw material through to tasting, rounded out by a private hospitality and dining area.
Our roleArchitectural and set design.
Creation of the activations, visual identity & signage design.
Structural build, fit-out, technical management and on-site operations.
Local craftsmanship & measured impact.
An eco-conscious design built on committed joinery and local manufacturing. A large-scale fit-out bringing together a wide range of trades around responsible French and European materials, notably through certified timber species, HQE-certified flooring and reusable signage supports. A set-up that includes full storage of the scenography for future editions.
Brewers experience.
An interactive visitor journey immersing the public at the heart of the brewing industry. An experience built around a hands-on quiz that explains the stages of brewing beer and its agricultural roots. The route is punctuated by direct encounters and shared tastings with brewers.
Hospitality in the service of the industry.
A welcoming, warm private space dedicated to members, industry players and institutional meetings. It houses a restaurant seating up to 30 people at once with a fully equipped kitchen, plus an office for the teams. The bar, fitted with 21 draught taps, showcases the craft of French brewers.
